There are many free translation tools for companies to choose from. Tools such as Google Translate are constantly improving in assisting basic translations. Still, companies prefer hiring human translators and here’s why –
- Getting the Context – Linguists don’t translate texts word for word. They convey the context and the meaning of texts after carefully reading the source material. No matter how advanced translation tools become, they’ll never be able to match Human Translation Services when it comes to deducing the context of complicated sentences. Companies who don’t want their communications to be lost in translation, always hire human translators.
- Cultural Sensitivity – In a globalized marketplace, the need for companies to be culturally sensitive is immense. Instead of spending thousands to make machine translators aware of cultural faux pas or taboos, it is easier to hire a human!
- Judgement – Machines cannot judge or assess texts. Human translators need one look to decipher whether a document contains technical information or literary information.
These professionals use their judgement and field-specific knowledge to deliver high-quality translations.
Read More:- How Does a High-Grade Language Translation Company Charge for Services?